Business Administration Research Papers https://barp.openjournals.ge/index.php/barp <p>Georgian American University Business School.</p> <p>Journal contains the following scientific directions: 1. Derivatives theory and hedging. 2. Investment portfolio management. 3. Financial risk analysis. 4. Insurance 5.Regression analysis and application for social sciences. 6. Statistics and application for social sciences and financial economics. 7.Contemporary problems in management and marketing.</p> <p>Journal languages: Georgian and English.</p> <p>Journal is dedicated to students, academic and scientific community.</p> Georgian American University, Business School en-US Business Administration Research Papers 2960-9372 How the Digital Ecosystems are transforming the Banking Industry https://barp.openjournals.ge/index.php/barp/article/view/7431 <p>How the Digital Ecosystems are transforming the Banking Industry</p> B. Abuladze Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7431 A Generalization of the von Bertalanffy growth Model using the BSDE Approach https://barp.openjournals.ge/index.php/barp/article/view/7432 <p>The generalized von Bertalanffy growth model with random extremal length is expressed as a unique solution of a Backward Stochastic Differential Equation.</p> B. Chikvinidze M. Mania Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7432 Stochastic Volatility Model with Small Randomness. Construction of CULAN Estimators https://barp.openjournals.ge/index.php/barp/article/view/7433 <p>CULAN (consistent uniformly linear asymptotically normal) estimators is one of the most important class of estimators in robust statistics. Construction of such estimators for stochastic volatility model with small randomness is a goal of the present paper.</p> T. Toronjadze Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7433 EdTech Solutions for Training Engagement in Clip Corporate Culture https://barp.openjournals.ge/index.php/barp/article/view/7434 <p>Nowadays organizations are facing challenges which cannot be resolved by the traditional managerial solutions. EdTech area has a relatively short history, it is a sphere in dynamic development process. Learning and Development practices in organizations tend to integrate and use the novelties from different training platforms. It stared with Excel, E-mails and Google Docs and today is present by complex solutions in Training Management Systems. The dynamism, uncertainty and high competition in business organizations make them adapt their learning systems and corporate cultures. From the comparative values organizational culture framework of Robert E. Quinn and Kim S. Cameron 1 companies are moving to ‘clip’ corporate culture and need of a different AI-based and scenario-based training system approaches.</p> D. Aslamazishvili Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7434 On One Connection Between the Moments of Random Variables https://barp.openjournals.ge/index.php/barp/article/view/7437 <p>A new elementary proof of one result of R. Fukuda is proposed. Some improvements are also presented.</p> G. Giorgobiani V. Kvaratskhelia M. Menteshashvili Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7437 The Impact of Promotions on Consumer Behavior https://barp.openjournals.ge/index.php/barp/article/view/7439 <p>In a high velocity environment retail market is growing all over the world. Retailers use all types of promotional activities in order to be differentiated in the market. As a result of population and economic growth, retailers started to widen the application of various marketing in order to influence consumers. Peattie and Peattie (1994) stated that marketing activities are usually specific to a time period, place or customer group, which encourage a direct response from consumers or marketing intermediaries, through the offer of additional benefits. One of these activities is to use promotions (such as: discounts, buy one get one free, coupons, rebates, contests, cash-back offers and loyalty programs) and they directly influence individual to give quick decision and to finalize purchasing process. Since promotions are one of the most noticed marketing activities, promotions can greatly impact any company's market share and sustainability. It is therefore important to understand which promotions consumers prefer and also the effect of promotions on customers and their behavior. (Peattie, 1994)</p> T. Kvirikashvili Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7439 A stochastic model of predator-prey population dynamics https://barp.openjournals.ge/index.php/barp/article/view/7440 <p>We present results of an analysis for a randomized three-dimensional predator-prey model representing the dynamics of wolf-deer interactions.</p> T. Kutalia R. Tevzadze Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7440 Healthcare Technologies and Big Data https://barp.openjournals.ge/index.php/barp/article/view/7441 <p>An introduction of AI technologies in healthcare determined fundamental changes in healthcare. We are presenting major trends of adopted AI technologies worldwide in healthcare and current progress and challenges of AI adoption in Georgian healthcare systems.</p> N. Kalandarishvili T. Uzunashvili Copyright (c) 2023 2023-12-28 2023-12-28 8 b 10.62232/barp.8.2023.7441