KVIRIKASHVILI, Tamar. The Importance of Loyalty Programs Today: The Case Study of Georgia. Business Administration Research Papers, [S. l.], v. 9, 2024. DOI: 10.62232/barp.9.2024.8576. Disponível em: https://barp.openjournals.ge/index.php/barp/article/view/8576. Acesso em: 11 may. 2025.